Discuss implications of the use of interactive media and social Essay

Discuss implications of the use of interactive media and social networking sites that use 'viral' techniques to generate 'advert - Essay Example The interactive media and the social networking sites are actually the various websites that assist the web users to share feelings and to communicate and discuss about interesting topics among each other (Wesnick, 1994). The challenge that marketers face in this modern world of social networking is in relation to the identification of the key individuals who can persuade viral technique so as to generate the ‘advertising buzz’. However, once the marketers succeed in identifying the individuals, the entire phenomenon gives rise to effective implication both for the marketers as well as for the consumers (Abedniya & Mahmouei, 2010). Viral marketing which is an effective marketing technique for generating advertising buzz is considered to be an important aspect of the social networking sites. ... The aspirations can be anything starting from supporting any phenomenon and ending at generating support from dwellers of the same community. Social media marketing has grown effective in this regard because the campaigns being promoted through this medium primarily satisfy the needs of the community (Fraim, 2000). After satisfying the communities, the marketers’ interests are considered. For example, through flicker account, EMC Corp would identify the interest of a particular community, say the software engineers, and would start promoting various packages of software through ‘photosharing’ (Clemons, 2007). Inducement of Campaigning Effectiveness: Promotional aspects through interactive media and social networking sites carry strong implications for encouraging interaction among the prospective consumers being targeted. This is because the promotional campaigns are launched through inclusion of the audience or the consumers. The networks for the social media are designed as such that information moves very fast from one community member to the other. The marketers who strive for achieving fast response from the consumers aim to promote their products or services through this medium. This unique feature of the social media marketing is termed as the ‘Viralness’, ‘Velocity’ or ‘Spread’. The marketers assure themselves of the fast response through promoting their products or services through this media. However, the effectiveness is entirely dependent upon the ability of the marketers to skilfully identifying the community (Clemons, 2007). Influence towards Generation of Trusted Behaviour from Members: The trust upon traditional

Nonverbal communication in the classroom (between students and Term Paper

Nonverbal communication in the classroom (between students and instructor) - Term Paper Example All things communicate and this includes material, time systems and physical space. Whereas it’s easy to turn off verbal communication, non-verbal can’t be easily done away with. The purpose of this paper is to explore how non-verbal communication affects or relates to what is happening in the classroom especially between the student and the instructor and try and look at how it can be understood and have different meanings. There has been an overemphasis on verbal communication in the classroom and early research primarily focused entirely on the verbal interaction taking place between the teacher and student. However within a period of the last three and half decades, practitioners, researchers and scholars have realized the relevance that non-verbal communication has in the classroom. It has been researched and proven that non-verbal component part of communication is as crucial as verbal when it comes to instructor-student relationship(Ambady&Rosenthal,1993) However it is important to note that there is what works and what doesn’t when it comes to the typical classroom. Instructors or rather teachers have got various roles to play in the classroom so as to effectively impart their learners (students) with the pre-requisite skills and knowledge they require in a specific subject. Some of these roles include; the role of the teacher as a speaker, moderator, manager, trainer, coordinator, contro ller, supervisor and helper. To be effective in all those roles listed above, a teacher must be able to exhibit the right way of communication to the class or else s/he might be mistaken or rather misunderstood. Not only is the verbal communication critical, nonverbal communication too is extremely important and it has a very huge impact to the students. Nonverbal communication serves many functions such as repetition, contradiction, substitution, complementing, accenting and regulating verbal

Implementation of Public Policy Essay Example | Topics and Well Written Essays - 750 words

Implementation of Public Policy - Essay Example There present study has been conducted to understand the loopholes of the present education system and provide some recommended solutions. The education system is one of the support pillars for economic prosperity for any economy. Therefore the administrative bodies try to cement the pillars which will bring future prospects for the society. In this paper the focus of attention will rest upon the tuition policy practices and the effective policies that might improve the policy. Countries generally tend to follow the combination of tuition as well as the student aid programs with the aim to regulate the enrolment rate which will open up the opportunities for higher education. In this fashion proper education can be provided towards all income groups. Identifying ineffective public policy A good education is worth investing and this has always been true. Providing quality education to the citizens of the country is all about turning vision into reality. At this point of time, one of th e major problems faced by the people of the country as far as the education system is concerned actually lies at the very grass root level, i.e. with the schools. The tuition fees imposed by the schools are actually quite high which is difficult to bear for parents belonging to different financial backgrounds. Again the problem is higher fees do not guarantee quality education. In fact the tuition policies followed by some of the schools are not advanced. The teacher student ratio is alarming and signifies the fact that major portion of students literally lacks caring. The American kids are devoid of getting quality or great schools simply because at this point of time there is not enough clarity around the ultimate objective of schooling. Here lies the concern. USA being a developed country will have to maintain sustainable economic policies. Children, being the future the society must be provided with quality education and they are the ones who will take the responsibility of the country in times to come. At an ideal school the educational professionals would understand that the mission is to help the children from a cognitive as well as social point of view. Also the physical, emotional and ethical perspectives should also be kept in mind. However, right now in USA it is all about cognitive growth. The American Schools are failing because the schools are looking to suppress the students into a compliance based educational model. Children are natural learners and are actually at the young age the children tend to have a lot of creativity, curiosity and intrinsic motivation. But various research studies have shown that the American public schools resemble that of prisons and as a result after certain years of formal schooling the inherent qualities of the students are dying. The willingness to learn of the students is an important aspect. The American schools are failing to provide the right environment and the right policies that keep the willingness to lear n alive. There have been various educational reform movements that have focused one side of the coin, i.e. the problem of educational inequality. There is very little doubt that educational inequality is a very serious problem. However, that is the not the only core issue. Such movements for some reason have totally undermined other important issues like support for underachieving students, improvements of the skills set of the teachers,

East Asian Buddhism Essay Example for Free

East Asian Buddhism Essay The Ghost festival, the second most important festival of the year, is an event in which features of Buddhism are most relevant in Chinese culture. The ritual, by essence, belongs to the living and the dead – it creates a harmony between the two, as well as that between the individual, society and nature in its performance. Its Chinese term, Yu lan pen hui, is composed of the foreign word â€Å"yu lan† that refers to the pitiable fate of those hung upside down in the prisons of hell and the Chinese term â€Å"pen† which indicates the bowl in which offerings are placed. As the story of Mulien recorded in the Hungry ghost sutra represents, the festival synthesizes elements of Indian Buddhism into the indigenous concepts of China. Stephen F Teiser essentially captures this quality when he descirbes it as â€Å"China was made more Buddhist and Buddhism was made more Chinese. † Because the Yu lan pen jing is a key text in the development of the Buddhist rites in the ghost festival that is held in the seventh month of the lunar calendar, it will be examined to observe the blending of the two values. The Ghost Festival Sutra (also known as Yu lan pen jing), which was written in the sixth century, is peppered with traces of Buddhism attempting to integrate into Chinese life. Its first few lines become all the more significant when considering that they were not present in the oldest narrative forged approximately eighty years earlier that serves as the basis of the ghost festival, The Sutra on Repaying the Kindness by Making Offerings (also referred to as Bao en feng pen jing). As Alan Cole, Professor of Religious Studies at Lewis and Clark College cites in his book Mothers and Sons in Chinese Buddhism the Ghost Festival Sutra, Buddha pronounces these words as Mu Lian explains his failure in feeding his mother: â€Å"Even [you cannot achieve this feeding] though your filial submission resounds [everywhere], shaking heaven and earth. Neither the gods of heaven nor the gods of earth nor the evil demons of the heterodox [sects], nor the Daoist masters, nor the four heavenly kings can achieve this either† (Cole 88). Primarily, this passage directly highlights Mu Lian’ s filial affection – as Cole points out, he is endowed with the honor of being praised by the Buddha as someone whose filial submission â€Å"[shakes] heaven and earth,† which indicates that Mu Lian is considered to be the paradigm of filial piety (89). This addendum could be construed as an adaptation to the Chinese ideal, in which filiality is of the essence. More importantly however, the second half strongly suggests that the Buddhist institution has the sole rights to perform such form of ghost festival. The writers deem the non-Buddhist religious specialists – including all other gods and Daoist practitioners to be incapable of achieving the feeding of the dead (Cole 89). This reflects the increasing competition between the Buddhists and Daoists over crafting such offerings. The mix of Chinese and Buddhist ideas is also manifest in Buddha’s explanation of the reason for â€Å"the food enter[ing] [Mu Lien’s mother’s] mouth †¦ chang[ing] into flaming coals, so in the end she could not eat† as cited by Stephen F Teiser (Teiser 50). The Buddha states that his â€Å"mother’s sins are grave† (50). This directly refers to the Indian notions of Karma, signifying that his mother’s actions in previous lifetimes have led her to her current state. The second half of the Yu lan pen jing further denotes the filial theme, but emphasizes that it can only be fulfilled using Buddhist ritual means, by making offerings to the Buddhists. As Cole puts it, filial devotion is evidently â€Å"equated with being a good Buddhist† – this can be observed for instance, in the Mu Lian’s question to the Buddha shown in the following quote from Stephen F. Teiser’ s translation of the Sutra in his book The Ghost Festival in Medieval China: â€Å"But all of the future disciples of the Buddha who practice filial devotion, may they or may they not also prevent yu-lan bowls as required to save their parents as well as seven generations of ancestors† (Teiser 52). This again concords with the Chinese essentiality of filial affection, which â€Å"surpasses all other ethics in tis historical continuity† as Ho describes in William Lakos’ book Chinese Ancestor Worship (Lakos 52). Moreover, as translated by Teiser, the final passage states the desired relationship between the ritual and the Chinese society in affirming that â€Å"kings of states, princes, sons of kings, great ministers, counselors, dignitaries of the three ranks, any government officials or the majority of common people who practice filial compassion† are required to perform the ritual. This again underlines the explicit connection that the Sutra draws between performing the ritual and being filial. As Cole coins it â€Å"if you are to be filial, you perform this 7/15 Buddhist offering regardless of who you are in Chinese society† (Cole 93). In this respect, the text places the date 7/15 as the center of discussion on Buddhist filiality, characterized by the duty to save one’s parent and the necessity to make offerings to the Sangha. The festival reveals the syncretic character of Buddhism with Chinese social and cultural systems. Buddhist myths and rituals exist simultaneously with the Chinese indigenous forms of ritual and conceptions of society. The ghost festival also offers a solution to the problem of the ascetic way of life of Buddhism that imposes on Chinese culture that resounds family values. While opponents have long condemned the Sangha for fostering otherworldliness, the celebration integrates those who have chosen the ascetic path to participate in the well-being of their ancestors. As noted in the canonical source of Yu lan pen sutra as translated by Teiser, the Buddha orders â€Å"the assembled monks of the ten directions should chant prayers on behalf of the family of the donor for seven generations of ancestors† (Teiser 52). The ritual hence by nature, accepts monasticism and more importantly appoints it as a central aspect of the life in the community – the participation of the monks is pivotal to the salvation of the ancestors. Their ascetic energy is especially effective during the ritual because the full moon of the seventh month designates the day on which Sangha has finished its three-month summer retreat during which they â€Å"release themselves† through meditation, meaning the energy has been accumulated during the period (Teiser 4). In a larger sense, because the festival takes place at the time of the fall harvest, it can be interpreted as not only a symbol of the passage of priests and ancestors to new forms of existence, but also of the â€Å"completion of a cycle of plant life† (4). Their role came to entail a state level importance in the seventh century when the practice was established as part of Chinese state religion, rituals being performed for the benefit of imperial ancestors. The vitality of such function, rather than being confined to local cult, assured the cult to survive into the modern times (5). An irony arises from this ritual – wandering ghosts as well as settled ancestors are recipients of the offering. Ancestors contrast with the concept of ghosts. In his book Unities and diversities in Chinese Religion, Robert P. Weller explains that ghosts are socially marginal beings that lack â€Å"both social standing of the gods and the kinship standing of the ancestors† (Weller 60). In contrast, ancestors re deemed to have â€Å"permanent wealth and power† in the community at large – they were more than a religious concern, involving both social and political implications and upholding â€Å"indispensability in the socio-political realm† (Lakos 32). Their worship serves as a cornerstone for the ancestor-family-kinship system. This idea is well supported with the traditional Confucian view. As sociologist Hugh Baker puts it in Teiser’ s article, â€Å"other people’s dead were of little concern, the only dead to be worshipped were one’s dead and ancestors† (Teiser 60). This view corresponds to those of the defenders of indigenous traditions like Yen Chih-t’ui who assert that the solidarity of ancestors is the solely valid aspect of the celebration – they disapproved of the offerings for the hungry ghosts. Comparably, others consider the ghosts as the only recipients of the offerings, claiming that including the ancestors as the recipients were aimed to adapt the religion to the dominant, yet ultimately non-essential, cultural values (60) – their emphasis is on the Buddhist deliverance from the six paths of rebirth. This stark contrast is deemed to create a conflict between the Buddhist idea of ephemerality and Chinese social solidarity. Interestingly, the two concepts are able to be reconciled to form a bigger whole. In fact, historical records clearly reveals that both entities were served. As Teiser cites from the yun lian pen sutra, the Buddha orders the Sangha to release themselves â€Å"for the sake of seven generations of ancestors, your current parents and those in distress† (61). In his article â€Å"Ghosts and Ancestors in Medieval Chinese Religion: The Yu-lan-p’en festival as Mortuary Ritual† from the book History of Religions, Stephen F. Teiser tackles the controversy by construing the ghost festival as rites of passage. This means that the ritual allows the individual to undergo a transition from one social group to another. He or she hence leaves one â€Å"world† and joins another, with liminal period in between (Teiser 52). The celebration imbues in the dead a sense of regeneration and rebirth, through the cycle of seasonal festivals (58). In this respect, both the marginal state of the ghosts and the settled group status of the ancestors are imperative aspects of the entirety of the process. While both sides are different, they are by ritual structure, on the same side, hence by no means contradictory. Anthropologists tend to describe this as the ideas the yin and yang aspect – the fundamental basis of Chinese philosophy- of death: two seemingly opposing sides that in fact complement each other to a unitary process. Acknowledging the mutual existence of ancestors and ghosts reflects the dual nature of the hungry ghost festival. Several other views prevail in appreciating the duality of the yun lan p’en. The ritual can also be interpreted as a practice that allows a new form for an old practice – as In de Groot contends, Buddhism has offered Chinese culture with an â€Å"exotic edifice† of ritual that concords with the Chinese â€Å"extreme concern for the destiny of the dead† (62). Another perspective relies on the Chinese practicality to explain the seemingly contradicting nature of the ritual. As Holmes Welch explains, the Chinese cult exercises both aspects of the practice like a â€Å"prudent man dealing with the unknown,† since there is no way of knowing which version of the afterlife is true. This results in the form of ghost festival, which ensures that the rites of both versions are engaged (62). Essentially however, the practice recognizes the immortality of the group – as demonstrated by the ancestors – in the face of death – the ritual by nature is aimed to place the deceased as a part of the structurally unchanging king group and compels all of the members of the group, both living and dead, to gather for a communal meal (Teiser 64). One does not have to dominate, suppress or reduce the other. Understanding that these concepts are not mutually exclusive allows for an appreciation of the bigger framework of the festival – one that is full of seemingly contradictory ideas such as Buddhism and Chinese cult, ancestors and ghosts, life and death. Hence the coexistence of the ideas in the ritual are not an irony but rather a paradox in that juxtaposing the two concepts sheds light to the value of the Hungry Ghost festival.

An Introduction To Euro-Banking

An Introduction To Euro-Banking As the whole levels of economic are rising, the notion of people and companies about money are more important. Banking is financial institutions to absorb public deposits, issuing loans and bills discounted, and other processing. It through deposits, loans, foreign exchange, savings and other business, take the credit intermediary financial institutions. Casu (2006) said: banks have three roles that are size transformation, maturity transformation, and risk transformation to collect funds from units in surplus and lend funds to unit in deficit.(Introduction to banking, 2006, P: 7) So eurobanking is financial intermediaries that handling services for Eurocurrency market. It has global services for each branches and customers. Besides, it uses modern communication tools, and relies on its advanced technology and management to control transaction for Eurocurrency market. In addition, supply and demand of European currencies was linked to form a number of famous financial centers. Therefore, eurobanking is a tool to help European currency becoming an efficient and getting a high degree of global integration. Summing up, although European currency is a virtual market, eurobanking can help Europe market, and bring effectively working. And the purpose of eurobanking is to provide an opportunity for members to improve for European currency financial markets. Source:http://www.eurobankingonline.net/welcome.htm Main body Facing on economic forces, there are many sides to stimulated and sustained eurobanking. For example, there are comparative and competitive advantages, economies of clustering and agglomeration, location economies, globalisation, and internationalisation to influence and protect eurobanking. Firstly, from the characteristic of Eurocurrency market, the relationship between euronbanking and economic forces can be shown. Eurocurrency market is a very attractive market. It is very different between other market and financial markets in Western countries, as well as traditional international financial markets. Besides it is a free international financial market, and has the following main features of: (1) It is operate very free. Because the European currency market is countries not obey to any restrictions on government regulation and taxation of the market. For example, it is a flexible loan terms, then borrower does not limit uses. Therefore, this market is not only consistent with the needs of multinational companies and importers and exporters, but also in line with many Western countries and developing countries. (2) Its huge funds. The money for Euro market funds is come from around the world. And it could fit a variety of different types of countries and their banks, businesses and the different purposes for different needs. (3) Scheduling flexibility. Euro market is simplicity, and it has a strong competitive. Because these funds without any jurisdiction. The market and the Western countries comparing with the traditional, there is a strong competitive. (4) A unique interest rate system. Its deposit rates relatively high but lending interest rates are relatively low. It is because it is not subject on the maximum interest rates on deposits. Therefore, the deposits and borrowers have same attractive for European market. (5) A wholesale market. its operating is in the majority of transactions between banks. Interbank lending of funds between the money market operations in Europe accounted for a large proportion of the total. It is also a wholesale market, as most borrowers and depositors are some big clients, Therefore, a great amount of each transaction, generally vary from a few million, more than you can reach hundreds of millions or even billions of dollars. Source: http://wiki.mbalib.com/wiki/%E6%AC%A7%E6%B4%B2%E8%B4%A7%E5%B8%81%E5%B8%82%E5%9C%BA From this information, we will know eurobanking is a financial intermediary to help the Eurocurrency to get its goal and great benefit. So the eurobanking also has these feature that are free operate, huge funds, scheduling flexibility, and unique interest rate of euro marke. There is bar table figure 13.4 to show income composition of the eurobanking. At begin eurobanks have over 70 per cent net interest income of their revenue from business loans in 1994, but when 2003 the figure had declined to 60 per cent. From this table eurobanking can help European market to operate.Johns opinion (2001)is that eurobanking have large number of small local and regional banks ,however ,with substantial branch operations serving together with the main commercial banks and specialist lenders, a wide range of banking customer.(European banking 2001 P:11) Secondly, Eurobanking is different from other bank about the structure and theory, because it has different background between European Union and other country. In the same part, they are enterprise of running money, and their objective is giving convenient to the social, which is a very important financial institutions member. On the other hand, we can see the different part that the target of eurobank is deposits into currency funds that are idle in the community and micro-currency to savings together. Then in the way of loans to lent companies that need to get European currencies to use. In here, eurobank is as an intermediary to lenders and borrowers to act. Whats more, it is supply many services for a loan between residents and non-residents. It stands for eurobanking is especially department to bring the global economic development and social progress in an all-around way for European market. Because eurobanking have many feature that others banking mot have. For example, its operated very free, no government limit, and services the whole world. Thirdly, in this part is Economies of clustering and agglomeration and eurobanking. We know European markets are component by globalisation and internationalisation banks. These banks have been pan-called Eurobank. So it is not an institution, but it likes function. European market operations consist of two parts: one is the bank lending; another part of non-bank transactions. From the loan funds, methods and operational nature can be divided into money markets in Europe and the European capital markets. Therefore, eurobanking through many different ways, like get concert other banks and offer different services. For instance, it gives international lending business tends to spread, make sources of bank funds from sporadic to large. And use the way about often after the first, provides loans to borrowing, lending interest rates to borrow the interest rate changes with the periodic adjustment. From these methods, European market can assimilate many foreign banks funds and running them. Eurobanking also spend on long-term loans buyers credits and European bonds to offer, so the volume of business increased dramatically. Besides, it often gives the borrower to sign a loan contract, and at a later time to borrow money from other places. Finally ¼Ã…’technological have transformed most industrial sectors, for the technological of banking as information-based firms to deal monetary ,so it is necessary for European market. Casu (2006) proposed: the technological development of eurobanking can supply saving in the cost and time of providing financial services and increased revenues through the development of an array of new financial product. And there are two factors to describe the technological innovation of eurobanking. First, the production function in banking has become more capital-intensive, given that the share of non-staff operating costs has increased in most of the European systems. Second diffusion of in formation technology is transforming banking delivery channels. (Introduction to banking, 2006, P: 361-363) Therefore eurobanking are well placed to take advantage of technological advances. And it can help banking chose the good way to improve their own innovative. Whats more it can purchase bespoke best-practice system and implement tem with less disruption. Conclusion Eurobanking is good place to solve and process the economic services about is not existing in the country market profession. And the market transaction of European is the object of the European Monetary. To determine whether the amount of monetary is Europes money, it will depend on whether the payment of the deposit reserve requirement. In general, this work is done by eurobaking. Therefore, eurobaking is management the bank monetary liabilities the European currency non-resident offshore. Furthermore, it also manages European currencies in the non-residents and non-resident domestic currency loans. Europe is mainly engaged in non-residents and non-resident lending has become separated from the domestic financial markets, the offshore financial market. It can be said that the traditional international financial markets are the external part of the worlds financial markets, while European currencies market is outside the part of the worlds financial markets. By these informantion about characteristic, different, clustering agglomeration, and technological of eurobanking, we can intensively to know what is eurobanking. It is financial intermediaries that handling the Eurocurrency market. And it can bring efficiency to Eurocurrency. Whats more, it has many especially characteristic than other banking. Likely, eurobanking is a tool to help European currency becoming an efficient and getting a high degree of global integration. And it is not limited on some rate and banking services.

Claudio and Heros Relationship vs. Beatrice and Benedicks :: Much Ado About Nothing Shakespeare Love Essays

Claudio and Hero's Relationship vs. Beatrice and Benedick's The main topic of discussion is based around the relationships of Claudio and Hero and how their relationship differs from Beatrice’s and Benedick’s. The idea of marriage is an important factor. In Shakespeares time marriage was seen as an obligation and your wife would be ‘chosen’ for you. The decision making was made by the men. It was a very patriarchal society. Beatrice is a prime example of one of Shakespeare’s strong characters. She refuses to marry because she has not found the perfect equal partner and is unwilling to eschew her liberty to the will of a controlling husband. In her frustration and rage about Hero’s mistreatment, Beatrice rebels against the unequal status of women in Renaissance society. â€Å"O that I were a man for his sake! Or that I had any friend would be a man for my sake!† she passionately exclaims. â€Å"I cannot be a man with wishing, therefore I will die a woman with grieving†. Beatrice relates to women in a modern society because of her attitude towards society’s norms at that time. Benedick is the wilful lord who vows never to marry. He engages with Beatrice in a competition to outwit and outsmart each other, but to his observant friends he seems to feel some deeper emotions below the surface. Beatrice and Benedick have a more modern idea of a relationship. In Shakespeare’s time the idea of marriage was very different from today. Women had no freedom to marry for love, whereas today women have a lot more freedom and power to make their own choices. Love and marriage are the two most striking ideas in Much Ado About Nothing. The play ends with the union between a fair young woman and a

Nationwide Insurance’s Use of BI to Enhance Customer Service

Why did Nationwide need an enterprise wide data Warehouse? Nationwide insurance company is one of the largest financial service company, with $23 billion in revenue and more than $1 60 billion in statutory assets. So in this large business nationwide insurance company experienced a various data issues, like data in-consistence, data reputation, dissimilar data processing, his will shows on business decisions and strategy on market.To resolving the issues Nationwide insurance started using Enterprise data warehouse technology from Attracted, it is a single data warehouse. It would provide best practices to make strategic and tactical business decisions. Data Warehouse is less expensive, stored in single place from different various systems also it will be helpful during critical analysis stage using clean and standardized data and provide solutions in short time instead of spending analysis, gathering he data, cleaning and stored in multiple places. . How did integrated data drive the business values? National wide has developed a customer knowledge store (CSS); it is a customer centric database. The integrated data improve the market and better communication with customers, significantly improved on the customer satisfaction. Sing integrated financial data can improve the customer priorities and resolve the issues in given time like clarify the queries, suggestions, current market situation and etc.In the current market customer satisfaction is very important at any given time using this integrated data business can achieve the goals. 3. What forms of analytics are employed at National wide? In National wide various types of business analytics are used, the data warehouse supports the descriptive analysis for all the business operations. In Predictive analysis the customer Knowledge Store to identify the kinds of customer interactions that are important for customers at different points.In he Prescriptive analytics the financial performance management approache d single data and technology architecture with a common set of systems standardizing the process Of financial data. 4. With integrated data available in an enterprise data warehouse, what other applications could National wide potentially develop? The case described customer relationships and financial reporting. Other areas of development pricing of products, regulatory compliance, hiring, risk management, and the location of facilities.